Why is it important to develop a marketing plan?

In today's world, having a professional marketing plan is not only a competitive advantage, but also known as the north star of marketing management in many successful global companies such as Apple and Samsung. These plans are usually prepared in the form of 36 standard steps and play a vital role in guiding business activities and attracting capital.

Main uses of Marketing Plan:
• Attracting capital from banks, investors and financial institutions
• Presenting the marketing plan to the board of directors for strategic decision-making
• Evaluating and hiring professional marketing managers
• Reviewing and updating the business plan
• Expert advice in designing a business marketing roadmap

Why do organizations need a marketing plan?

1. Attracting professional capital:

In today's complex investment world, banks and investors are not satisfied with simple business plans, despite risk management tools. They seek to accurately understand the future plans of organizations.
This is where a comprehensive Marketing Plan, by analyzing financial dimensions, target market, and profitability path, plays a role as a decision-making tool. There are even specialized software programs for compiling, analyzing, and budgeting these plans.

2. Strategic planning in management:
Organizations need precise planning to achieve sustainable profits and reduce costs. In the meantime, having a strategic marketing plan helps senior management monitor marketing and sales activities and prevent possible deviations.

3. Hiring professional marketing managers:

In many international companies, before hiring a marketing manager, he is asked to present a preliminary plan of his proposed plans. This action provides clarity in expectations and recognition of the individual's capabilities. The marketing manager must be able to specify the path to lead the team and improve the system in a documented manner.